There have been some questions recently about the emails that the Club sends out. Let me take a moment to hopefully answer a few of your questions.
We have established guidelines with regard to the number of emails that we are supposed to send on a weekly basis, but there is no strict number that has to be adhered to, just in case something happens at the Club and we need to get the word out.
What we are doing to keep the emails to a minimum is trying to segment our messages so that each member of the Club does not receive each email we send out. The easiest way to do this is by creating different lists depending on several different factors. For example, we have an email on Fridays that only gets sent to the ladies’ section, and another email that only goes to those members who participate in Men’s Day.
We also distinguish between emails that are sent to the entire membership (Board notices, blog posts, etc.) and emails which are sent only to golfing members.
This has helped reduce the number of emails that everyone receives, which we hope will lead to you being more likely to open the emails that you do receive. At this point, it seems to be working!
For the entire month of May, our average open rate was over 70%! Not only that, our click rate was over 20%! In the world of email, these are great numbers, and they seem to indicate that the membership is engaged and that you are reading what we are sending out so that you can stay informed. This is great!
Are we sending too many emails? Seems to me that maybe we are getting closer and closer to sending the right amount of email messages to the right members. It will continue to be a work in progress, but the results thus far are encouraging!
Enjoy the Canada Day long weekend everyone: stay cool and have fun!